Redefining Value

Key issues in HE Marketing, Recruitment and Identity

Dec 1 - 3, 2021 - Online

A Campus Morning Mail-Twig Marketing conference

Speakers

Stephen Matchett
Writer & Publisher, Campus Morning Mail
Tim Winkler
Director, Twig Marketing
Professor Chris Ziguras
Professor, School of Global, Urban and Social Studies at RMIT University
Sebastian Raneskold
Vice-President and Pro Vice-Chancellor (International), Flinders University
Anushka Mukherjee
Equity Officer, Council of International Students Australia Inc.
Angel Calderon
Principal Advisor of Institutional Research and Planning, RMIT University
Professor Zlatko Skrbis
Vice-Chancellor, Australian Catholic University
Professor Patricia Davidson
Vice-Chancellor, University of Wollongong
Professor Pascale Quester
Vice-Chancellor, Swinburne University
Professor Nick Klomp
Vice-Chancellor, CQ University
Professor David Lloyd
Vice-Chancellor, University of South Australia
Professor Paddy Nixon
Vice-Chancellor, University of Canberra
Professor Adam Shoemaker
Vice-Chancellor, Victoria University
Sarah Kruger
Managing Director Human Resources Australia and New Zealand, Accenture Australia
Ben Hamer
Future of Work Lead, PWC Australia
RJ Thompson
Founder of CommCentered and Director of Digital Marketing, University of Pittsburgh
Dr. Charitha Perera
Senior Lecturer (Marketing), NSBM Green University Town
Alan Brideson
Chief Marketing and Communications Officer, University of South Australia
Tracy Chalk
Chief Marketing Officer, University of Newcastle
Lee-ann Norris
Executive Director of Future Students, Macquarie University
Professor Arshad Omari
Senior Deputy Vice-Chancellor, Edith Cowan University
Professor Carolyn Evans
Vice-Chancellor, Griffith University
Professor Mark Hoffmann
Deputy Vice-Chancellor (Academic), University of Newcastle
Sue Kokonis
Executive Director, Academic at OES
Ryan O'Hare
Chief Executive Officer, Keypath Education
Professor Colin Stirling
Vice-Chancellor, Flinders University
Fiona Reay
Associate Director, University Partnerships, Asia Pacific, Coursera
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Redefining value: Key issues in HE Marketing, Recruitment and Identity

Future HE provides insights into redefining value in HE marketing, recruitment and identity that you won’t find anywhere else, in a convenient series of online webinars brought to you by Campus Morning Mail and Twig Marketing.

Schedule

11:00 am - 12:00 pm AEDT

Will international students flock back next year, so that higher education reverts to the place it held pre-2019? Or will new courses, new teaching approaches and new overtures to students be required to win back some fans?

This session will discuss the future shape of Australia’s international student market and how Australia has adapted its offering over the past two years.

Professor Chris Ziguras
Professor, School of Global, Urban and Social Studies at RMIT University
Sebastian Raneskold
Vice-President and Pro Vice-Chancellor (International), Flinders University
Anushka Mukherjee
Equity Officer, Council of International Students Australia Inc.
Angel Calderon
Principal Advisor of Institutional Research and Planning, RMIT University

12:00 pm - 1:00 pm AEDT

University leaders discuss what really matters in cultivating and defending University brands.

Professor Zlatko Skrbis
Vice-Chancellor, Australian Catholic University
Professor Patricia Davidson
Vice-Chancellor, University of Wollongong
Professor Pascale Quester
Vice-Chancellor, Swinburne University
Professor Nick Klomp
Vice-Chancellor, CQ University

1:00 pm - 2:00 pm AEDT

What should Australia do now to improve recruitment of students to higher ed and a better match between graduate credentials and the needs of employers?

Professor David Lloyd
Vice-Chancellor, University of South Australia
Professor Paddy Nixon
Vice-Chancellor, University of Canberra
Professor Adam Shoemaker
Vice-Chancellor, Victoria University
Sarah Kruger
Managing Director Human Resources Australia and New Zealand, Accenture Australia
Ben Hamer
Future of Work Lead, PWC Australia

12:00 pm - 1:00 pm AEDT

This session looks at a selection of new global approaches in higher ed marketing.

RJ Thompson
Founder of CommCentered and Director of Digital Marketing, University of Pittsburgh
Dr. Charitha Perera
Senior Lecturer (Marketing), NSBM Green University Town

1:00 pm - 2:00 pm AEDT

COVID has killed or limited many physical open days and in-person recruitment events over the past two years.

Alan Brideson
Chief Marketing and Communications Officer, University of South Australia
Tracy Chalk
Chief Marketing Officer, University of Newcastle
Lee-ann Norris
Executive Director of Future Students, Macquarie University

12:00 pm - 1:00 pm AEDT

Should all HE admissions be direct? The rise of direct entry in recent years across Australia and the many questions about reliance on ATARs to determine admissions poses a range of questions.

Professor Arshad Omari
Senior Deputy Vice-Chancellor, Edith Cowan University
Professor Carolyn Evans
Vice-Chancellor, Griffith University
Professor Mark Hoffmann
Deputy Vice-Chancellor (Academic), University of Newcastle
Nerida Bewick
General Manager, Operations, Universities Admissions Centre (UAC)

1:00 pm - 2:00 pm AEDT

COVID has accelerated curriculum renewal and course innovation at the undergraduate and postgraduate level.
This session will look at demand for new courses and experiences, new ways of working for higher ed and gaps in the market that are yet to be filled.

Sue Kokonis
Executive Director, Academic at OES
Ryan O'Hare
Chief Executive Officer, Keypath Education
Professor Colin Stirling
Vice-Chancellor, Flinders University
Professor Fiona Reay
Associate Director, University Partnerships, Asia Pacific, Coursera

Schedule

11:00 am – 12:00 pm AEDT
Doors open, but what will bring international students back?

Speakers
Professor Chris Ziguras
Professor, School of Global, Urban and Social Studies at RMIT University

Sebastian Raneskold
Vice-President and Pro Vice-Chancellor (International), Flinders University
 

Anushka Mukherjee
Equity Officer, Council of International Students Australia Inc.

 
Angel Calderon
Principal Advisor of Institutional Research and Planning, RMIT University
 

12:00 pm – 1:00 pm AEDT
University identity – crisis or renaissance?

Speakers
Professor Zlatko Skrbis – Vice-Chancellor, Australian Catholic University

Professor Patricia Davidson
Vice-Chancellor, University of Wollongong
 
Professor Pascale Quester
Vice-Chancellor, Swinburne University
 
Professor Nick Klomp
Vice-Chancellor, CQ University
 

1:00 pm – 2:00 pm AEDT
Which graduates do you really want, Australia?

Speakers
Professor David Lloyd
Vice-Chancellor, University of South Australia

Professor Paddy Nixon
Vice-Chancellor, University of Canberra

Professor Adam Shoemaker
Vice-Chancellor, Victoria University
 
Sarah Kruger
Managing Director Human Resources Australia and New Zealand, Accenture Australia​
 
Ben Hamer
Future of Work Lead, PWC Australia

12:00 pm – 1:00 pm AEDT
New directions for HE marketing? A look at international best practice

Speakers
RJ Thompson
Founder of CommCentered and Director of Digital Marketing, University of Pittsburgh

Dr. Charitha Perera
Senior Lecturer (Marketing), NSBM Green University Town

1:00 pm – 2:00 pm AEDT
Farewell to the mass relationship?

Speakers
Alan Brideson
Chief Marketing and Communications Officer, University of South Australia

Tracy Chalk
Chief Marketing Officer, University of Newcastle

Lee-ann Norris
Executive Director of Future Students, Macquarie University

12:00 pm – 1:00 pm AEDT
Are direct entry schemes killing off the ATAR?

Speakers
Professor Arshad Omari
Senior Deputy Vice-Chancellor, Edith Cowan University

Professor Carolyn Evans
Vice-Chancellor, Griffith University

Professor Mark Hoffmann
Deputy Vice-Chancellor (Academic), University of Newcastle

Nerida Bewick
General Manager, Operations, Universities Admissions Centre (AEC)

1:00 pm – 2:00 pm AEDT
Are your courses obsolete? What drives course use-by dates?

Speakers
Sue Kokonis
Executive Director, Academic at OES

Ryan O’Hare
Chief Marketing Officer, Keypath Education

Professor Colin Stirling
Vice-Chancellor, Flinders University

Fiona Reay
Associate Director, University Partnerships, Asia Pacific, Coursera​

Sponsors

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